News — baby soft

Some buzzy beauty ingredients of the moment are moringa and cherry, FYI

Some buzzy beauty ingredients of the moment are moringa and cherry, FYI

My job is to create beauty products for a living. Here are the 3 most important things to look for in a product

by Kells McPhillips

 wellandgood.com


I’m a sucker for beauty products with eye-catching aesthetics. To be honest, the packaging is probably the number one thing I look for when my bathroom vanity is wanted for a brand-spanking’-new cleanser, moisturizer, or serum. After speaking with cosmetic chemist Stephen Alain Ko, however, I’ve realized that my priorities are completely—how to put this?—wack. When...